About Us

Derek Branch is the founder of Poppy Financial.  A UC Berkeley grad and MBA holder who's turned his passion for the creative hustle into a superpower for making finances feel less like a headache and more like a breath of fresh air. With over a decade of experience across the fast-paced worlds of advertising, marketing, production, talent management, e-sports, gaming, and digital content creation, Derek has long served as a trusted accounting and finance leader for creatives.  Derek has excelled in untangling messy books, streamlining cash flow, and setting up systems that let creators focus on their craft instead of worrying about accounting.  From quick cleanups of backlogged receipts to automated invoicing that runs like clockwork.  With Derek and the Poppy team at the helm, your numbers get polished, your operations hum smoothly, and you reclaim the bandwidth to build what you love, all while staying compliant and scaling smartly.